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JioMart Rope In Former India Captain MS Dhoni As Brand Ambassador 

image-lnecck8fMS Dhoni captained CSK in IPL 2023 [X.com]

Despite leaving international cricket, former India captain MS Dhoni remains one of the biggest brands in the country and continues to find big companies eying his association. 

In a new role, Dhoni has been named brand ambassador for retail outlet 'JioMart', which is run by Reliance Retail. 

This announcement comes ahead of the retail giants' soon-to-start 'JioUtsav' campaign on October 8, which coincides with India's festive season. The World Cup-winning captain expressed his excitement over the new association with JioMart, which empowers local businesses under the 'Make In India' campaign. 

In a statement, Dhoni praised JioMart as a brand that celebrates India. The 42-year-old will also been seen in a 45-second film, which will launched by the retail soon.

Here's what Dhoni said

“I strongly identify and echo with the values that JioMart stands for, being a homegrown e-commerce brand, they are driven by a purpose to support the digital retail revolution in India. India is known for its vibrant culture, people and festivals, JioMart’s JioUtsav campaign is an ode to the celebration of India and its people. I am very excited to come on-board with JioMart and be a part of the shopping journey of millions of Indians,”

JioMart CEO Sandeep Varaganti deemed Dhoni as a 'perfect fit' for the brand in his statement. 

“We found a perfect fit in MS Dhoni as our brand ambassador with his personality representing trust, reliability and assurance, just like JioMart,”

The Chennai Super Kings (CSK) captain was also presented with a Madhubani painting, which was produced by Ambika Devi, an award-winning artisan from Bihar.