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No impact of RCB's title win as IPL's brand value dips massively in 2025

Anurag Dasgupta

IPL brand value down [Source: AFP Photo] IPL brand value down [Source: AFP Photo]

The Indian Premier League (IPL) is the richest T20 franchise tournament in the world, but for the second successive year, its brand value has dipped. According to a report by D&P Advisory, which has been titled Beyond 22 Yards – ‘The Power of Platforms, The Price of Regulation’, the two main reasons for the brand decline are due to the ban on online gaming, and consolidation of media rights.

As per the data, the IPL’s brand value has decreased by 11 percent, dropping to ₹76,100 crore in 2025 from ₹82,700 crore in 2024, and ₹92,500 crore in 2023. The 2025 season witnessed perhaps the most emotionally drained IPL finale, as it was captured by perhaps the most valuable team in the league - RCB. Despite their success, the league value witnessed a sharp fall.

The two key reasons for IPL’s mini downfall

According to the data mentioned, the 2025 Promotion & Regulation of Online Gaming Act banned online and money-gaming platforms, which resulted in an approximate loss of ₹1,500-2,000 crore. The gaming and betting apps contributed immensely to the IPL revenue, and also contributed towards the franchises and the broadcasters.

With these apps pulling out of the IPL, the revenue has dipped as many of them were front shirt sponsors for many IPL franchises, and this led to lower ad rates, thus hampering the league as a whole.

The second main reason for the dip in value has been the merger between the Reliance Industries media assets and Walt Disney in 2024. This has led to a decrease in competition in broadcasting and media rights auctions, as it has reduced the bidding intensity from the potential buyers.

All these factors have combined to lead to a huge loss of ₹16,400 crore, the sharpest in the history of IPL.

WPL brand value also declined

Not only the IPL, but the Women’s Premier League (WPL) brand value has also witnessed a steep decline. The valuation has dropped to 5.6 percent from ₹1,350 crore to ₹1,275 crore. The reason for the downfall remains the same as the men’s league.