• Home
  • Cricket News
  • Rcbs Brand Value Set To Increase By Whopping Margin After Ipl 2025 Title Win

RCB's Brand Value Set To Increase By Whopping Margin After IPL 2025 Title Win

Sakshi Sharma

RCB's IPL win 2025 (Source: AP)RCB's IPL win 2025 (Source: AP)

Following Royal Challengers Bengaluru's (RCB) long-awaited maiden IPL title triumph, the franchise is set to see a major boost in brand value. The analysts are projecting the surge to be around 25–30%. The much-awaited victory has not only ended the 18-year title drought but also opened a new chapter in the franchise’s brand evolution. 

RCB’s Brand Value Set To Rise 25–30% After IPL Win

According to The Hindu Businessline, RCB’s valuation had already seen 67% jump in 2024, reaching $117 million. With their IPL 2025 win, analysts believe the brand is poised to soar even higher. RCB’s dramatic rise comes after years of near-misses, having ended runners-up in 2009, 2011, and 2016. The recent victory has unlocked significant commercial and branding potential.

“RCB has always been among the strongest IPL franchises, backed by global stars like Chris Gayle and AB de Villiers, deep local fan loyalty, and long-standing ownership,” said Lloyd Mathias, business strategist and independent director.

A key pillar of RCB’s brand strength has been loyalty and consistency, particularly shown by Virat Kohli, who has remained with the team for 18 years.

A key factor driving brand stickiness is consistency, especially with long-time players. Virat Kohli has stayed with RCB for 18 years—that kind of consistency builds deep fan loyalty, which translates into strong brand stickiness and value. When a player stays with a team that long, the loyalty gets passed on to the followers as well,” said Giraj Sharma, Founder-Director, of BehindTheMoon Consultant.

The commercial impact of RCB’s title win is expected to be profound. Beyond a spike in merchandise sales and social media engagement, the franchise is likely to attract more premium sponsorships and brand partnerships, especially in consumer goods, and lifestyle areas. 

“RCB has all the ingredients of a strong sports brand: massive fan base, consistent leadership, passionate support, and a compelling brand story. This victory only solidifies and elevates RCB’s stature further,” added Mathias.

How Will RCB's Brand Value Increase After IPL 2025 Win?

The title win is expected to mark a turning point in RCB’s brand journey. With gains projected in the range of $29–35 million, the franchise could potentially challenge the top sporting franchises in the world. 

The road ahead looks brighter than ever for RCB not just as champions, but as a powerhouse IPL brand ready for the global spotlight.