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How India’s Women’s World Cup triumph could revolutionize Women’s Premier League

Umesh Sharma

India Women's Team and Mumbai Indians Women (Source: AFP) India Women's Team and Mumbai Indians Women (Source: AFP) 

Indian Women’s cricket team scripted history with an iconic title win in the World Cup 2025 earlier this month. This victory happened to be memorable and game-changing in the entire history of Indian Women’s cricket as it was their first-ever World Cup in the tournament’s history of 52 years. 

Meanwhile, the tournament also saw a massive rise in all the aspects concerning Women's cricket in India. It also includes an amazing and breakthrough impact on India’s famous women’s franchise tournament, Women’s Premier League. 

The upcoming edition of the Women’s Premier League in 2026 might be completely different from the tournament’s previous editions. It is expected to include the major aspects from commercial to the cricket’s point of view. 

The expected rise in viewership compared to previous editions

The inaugural edition of the tournament recorded a good success in terms of viewership, and it was also considered as an arrival of something big for women's cricket in India. It furthermore grew in the succeeding editions of the tournament in 2024 and 2025. 

WPL Edition
Viewership
202350 Million (first 14 matches), 10 million for final
2024Approximately 103 Million
2025Around 175.1 million, 150% rise in TV Ratings

In the first 14 matches of the Women’s Premier League 2023, around 50 million viewers watched the tournament across TV and digital (JioHotstar). Apart from this number, the summit clash of the tournament was consumed live by 10 million viewers. Furthermore, in 2024, the number of viewers went to 103 million in the first 15 fixtures of the tournament, double to the previous edition. 

Speaking of the numbers in WPL 2025, the tournament's opening game alone got the viewership of 30 million. The ratings of television soared to 150% and the digital viewership registered a rise of 70% from that of the 2024 edition. Besides this, the tournament's reach also expanded to approximately 300 million fans after the conclusion of WPL 2025. 

But the numbers of viewership are expected to get a massive rise in the upcoming editions of the tournament, starting with WPL 2026. The credit to this growth in the viewership can be attributed undoubtedly to India’s Women’s WC win this year. To some extent, this turnaround resembles the impact of India’s T20 World Cup 2007 win on the T20 cricket dynamics in India, resulting in the inception of the cash-rich Indian franchise tournament, Indian Premier League in 2008. 

The commercial boom - Brands, endorsements, and sponsorships

The first edition of the tournament got sponsorship from the stakeholders who have also been a part of the Indian Premier League. The number of sponsors included TATA as the title sponsors, alongside CEAT tyres and Amul as the official sponsors for the first three seasons. 

However, the sponsorship numbers saw a rise every season, which is expected to get a boom, with a lot in the queue in the upcoming edition of the tournament courtesy of Indian Women’s success in the prestigious cricket quadrennial. The increasing popularity of women's cricket in India after that historic achievement is going to benefit the Women’s Premier League in the years to come. 

Besides that, a rise in the brands, endorsements and advertisements for the women’s cricketers is also on the cards owing to the increasing popularity of women’s cricket in India. 

Conclusion - The renaissance period for Women’s cricket

With the factors discussed here, it can be concluded that this Women’s World Cup win of the Indian cricket team is going to be the start of the renaissance period in women's cricket in India, especially the Women’s Premier League. The league is expected to see a big rise in the number of quality players and the new talents emerging across the country. 

Besides that, the rewards announced by the Board of Control for Cricket in India (BCCI) for the women’s cricketers after the World Cup win, will also encourage the generations of young women to take up the sport as a career.