Virat Kohli’s Endorsement Empire: A Powerhouse In The Business World

Virat Kohli's list of brand endorsements Virat Kohli's list of brand endorsements 

Virat Kohli is one of the most influential figures in cricket history. The former Indian captain is the most followed personality on social media in Asia. Besides his on-field game, Kohli is also a top choice among the brands, as he has penned several endorsement deals and is one of the highest-paid figures in India. 

This article will shed light on all of Virat Kohli's brand endorsements and also discuss his brand value in 2024. 

Virat Kohli's Brand Value in 2024

According to a report from Times Of India, Virat Kohli has a brand value of $227.9 million (approx Rs 1912 crore). The former Indian cricket team captain has beaten the likes of Shahrukh Khan and Ranveer Singh to become the highest valued celebrity in the country. In fact, a recent report by Hopper HQ stated that Kohli demands an impressive Rs 14 crore for an individual Instagram post. Nonetheless, let's look at Virat Kohli's brand endorsement list.

Virat Kohli’s Biggest Brand Partnerships: A Deep Dive into His Endorsements

Toothsi

Toothsi is an oral hygiene brand that roped in Virat and his wife Anushka Sharma to promote oral care and hygiene in 2022. 

Noise

Noise is a popular electronic brand that deals in headphones, smart watches and other smart gadgets. They roped in Kohli in 2022 to compete with Aman Gupta's Boat. 

Puma

Puma, which is an athleisure brand, signed Virat in 2017 for eight-year deal worth Rs. 110 crores. This partnership led to the launch of the One8 range of sneakers. Puma's association with Kohli reflects their shared commitment to sports and fitness.

Myntra

Kohli endorses Myntra, a leading lifestyle and fashion app, alongside Anushka Sharma. They have shot several advertisements promoting Myntra. 

Wrogn

Wrogn is a fashion brand that Virat not only does endorse but has also invested his money in. Interestingly, Wrogn also features on Myntra, the app endorsed by Virat. 

Too Yumm

Too Yumm, which is a snack brand and deals in baked chips, roped in Kohli in 2018, who is a believer in eating healthy food. 

Vivo

Vivo, a leading smartphone brand in India, partnered with Kohli to endorse its smartphones. It has been a long association between the two. 

Audi

Audi, another key area of interest for Virat, have a long partnership with Kohli being their brand ambassador since 2015.

LivSpace

LivSpace, an Indian interior design company, collaborated with Kohli and Anushka Sharma for its marketing campaigns recently. Their endorsement brings attention to LivSpace's innovative products and services as Virat often dons various characters to promote the brand.

MRF Tyre

MRF Tyre, a leading tyre company in India, has been associated with Kohli since 2015. Kohli earns Rs. 12.5 crore each year from this endorsement. Also, MRF sponsors Virat's bat. 

Manyavar

Manyavar, an ethnic wear brand, penned a deal with Kohli as its brand ambassador in 2016. There have been several ads featuring Virat and Anushka highlighting the importance of having Manyavar's clothes during weddings. 

Virat Kohli's Other Brand Endorsements

Other than these major market holders, there are a few other brands that Virat endorses. HSBC India, Luxor, Phillips, Great Learning, Volini, Wellman, Avas Living, and O'Cean Beverages are the some of the other brands who have been adding to Virat Kohli's Net Worth since a long time.