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MS Dhoni's Supremacy: CSK Legend's Brand Endorsements Leave SRK, Bachchan Behind

Sakshi Sharma

MS Dhoni in IPL 2024 (Source:@mufaddal_vohra)MS Dhoni in IPL 2024 (Source:@mufaddal_vohra)

MS Dhoni remains one of the most sought-after figures in the world of brand endorsements. Despite retiring from cricket MS Dhoni has managed to outshine Bollywood megastars in the endorsement race. In a significant development, according to recent report by TAM Media Research, Dhoni has secured an astonishing 42 brand deals in just the first six months of 2024. 

This article will shed light on all MS Dhoni's brand endorsements and also discuss his brand value in 2024. 

MS Dhoni's Brand Value In 2024

In a remarkable feat, MS Dhoni has already signed 42 brand deals in 2024, with several high-profile collaborations. His recent deal with Eurogrip Tyres was a significant move, especially ahead of the upcoming IPL 2025. 

Other deals that MS Dhoni has signed this year include international and homegrown brands Citroën (French car maker), Garuda Aerospace (drone technology startup), Cleartrip, PepsiCo’s Lay’s, Mastercard, Gulf Oil, EMotorad (electric cycle brand), Orient Electric, and Explosive Whey (fitness and nutrition brand). Whether it's technology, sports, or fitness, Dhoni has a presence in nearly every segment. 

Dhoni’s endorsement tally has now left behind the likes of Amitabh Bachchan, who has 41 brand deals, and Shah Rukh Khan, with 34, as per TAM Media Research's latest data.In fact, Dhoni's daily screen presence at an average of 14 hours per day far exceeds from Amitabh  Bachchan (16 hours/day) and Shah Rukh Khan (20 hours/day). 

MS Dhoni's Biggest Brand Partnerships 

Citroën

Citroën has appointed MS Dhoni as its brand ambassador in India in 2024. Citroën is a French automobile brand company that was founded on 4 June 1919 by André Citroën. 

Garuda Aerospace

MS Dhoni has been appointed the as brand ambassador for Garuda Aerospace.Garuda Aerospace Private Limited is a drone startup company based in Chennai, India established in 2015. 

Mastercard

Mastercard is an American multinational payment card services corporation company with headquartered in New York, USA. In 2024, MS Dhoni was appointed as the brand ambassador for this company. 

EMotorad 

EMotorad has appointed MS Dhoni as it's brand ambassador. This is world's largest integrated electric cycle gigafactory. 

MS Dhoni's Net Worth

MS Dhoni’s impressive endorsement portfolio, combined with his earnings from other business ventures, has contributed to his staggering net worth of approximately ₹1,040 crore, as reported by The Times of India.