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Virat Kohli's investment portfolio 2025 (Source: AFP & X.com: @imVkohli)
The face of Indian cricket, Virat Kohli, is stepping into a new phase of his sports business journey. After an eight-year association with global sportswear giant Puma, the Indian cricket icon has now partnered with homegrown sportswear company Agilitas Sports, marking one of the most significant shifts in his brand portfolio.
That said, let's explore Virat Kohli's updated investment portfolio in 2025 following the strategic acquisition by the Indian icon.
One8 Lifestyle and Agilitas sports
Virat Kohli sold his One8 lifestyle brand to sportswear start-up Agilitas and invested an additional ₹40 crore.
According to reports, Kohli had declined a Rs 300-crore renewal offer from Puma and instead invested into this new partnership between his lifestyle label, One8 and Agilitas.
The sportswear brand was established in 2023 and is positioning itself as a complete sportswear company, manufacturing and retailing in-house.
One8 Commune
To showcase his love for food, the cricketer has opened a chain of restaurants all over India under the name ‘One8 Commune’. Among its many outlets across India, the Juhu branch in Mumbai stands out as a rare blend of glamour, nostalgia, and comfort.
WROGN by Virat Kohli
Virat Kohli is a key figure in the fashion brand Wrogn, which he co-created and in which he holds a significant stake, alongside founder Anjana Reddy. The brand offers casual wear, footwear, and accessories with a distinct streetwear style, backed by investors such as the Aditya Birla Group and Flipkart.
Blue Tribe and Rage Coffee
Virat Kohli and his wife, Anushka, have invested in Blue Tribe, a plant-based meat brand that promotes sustainable eating. He also invested in Rage Coffee, helping the startup boost production and launch innovative new blends.
Digit Insurance
Virat Kohli has also been deeply associated with the Digit Insurance since 2020. In a strategic move, Virat invested Rs. 2.2 crores in Digit Insurance. Notably, the Indian cricket giant's association with this company has helped Digit to secure a strong position in the Indian insurance market.
FC Goa - ISL Franchise
FC Goa is a professional football club based in Goa that competes in the Indian Super League (ISL). One of the well-known football clubs is co-owned by some of the prominent industrialists, along with Virat. The cricketer has a 12% stake in FC Goa, helping to increase his business wealth with the returns from the club.
Chisel Fitness
The Bengaluru-based luxury gym chain, Chisel Fitness, promises technology-enabled workout routines, targeting young information technology workers.
Notably, Virat teamed up with Chisel Fitness and CSE in 2015 to embark on a journey into fitness, fitness centres, and gym establishments across the country. It is reported that he invested Rs . 90 crores in this company to leave a mark in the country's fitness industry.
Hyperice
In 2021, the wellness brand Hyperice signed the Indian cricketer Virat Kohli as its global brand ambassador as well as athlete-investor. Since then, Kohli has been working in tandem with Hyperice to create awareness amongst Indians of sports wellness and the importance of it in daily lives.
Universal Sportsbiz Pvt. Ltd.
Another name in Virat Kohli's updated investment portfolio in 2025 is the Bengaluru-based fashion startup Universal Sportsbiz Pvt Ltd (USPL). The company raised INR 19.3 Cr ($2.6 Mn) in funding from the former Team India captain Virat Kohli in 2020. Sports talent management firm Cornerstone Sport LLP, which represents Kohli, also participated in the round.
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