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Virat Kohli Denies 300 Crore Deal With Puma; Ends 8 Year Long Partnership With The Brand

Rajgeeta Yadav

Virat Kohli likely to part ways with Puma [source: @AkshatOM10/X.com]Virat Kohli likely to part ways with Puma [source: @AkshatOM10/X.com]

Star Indian cricketer Virat Kohli, who’s been in top form in the ongoing Indian Premier League (IPL) 2025, has now made headlines off the field too. The star batter has officially ended his long-term partnership with sportswear brand Puma, as per the TOI reports. This deal lasted 8 years and was worth around Rs. 110 crore.

However, PUMA wanted to retain Virat Kohli and offered him a deal worth 300cr for the next 8 years, but he didn't renew the contract.

RCB Star Batter Likely To Join New Brand

According to reports, Kohli has now joined hands with a new Indian athleisure brand called Agilitas Sports. He’s not just promoting the brand but is also investing in it. Interestingly, this new company was started by the former head of Puma India, Abhishek Ganguly.

Puma confirmed the news and thanked Kohli for the years of collaboration, saying it was a great journey filled with many memorable campaigns and projects. 

"Sports brand PUMA India confirms the end of its longtime partnership with cricketer and brand ambassador Virat Kohli. PUMA wishes Virat the best for his future endeavours and said it was a wonderful association with him spanning over several years, many outstanding campaigns, and path-breaking product collaborations. As a sports brand, PUMA will continue to actively invest in the next generation of athletes and aggressively build the future of the sporting ecosystem in India," a Puma spokesperson reportedly said. 

Meanwhile, Kohli is now looking to build something fresh in the sportswear space with Agilitas, aiming to create a new global identity.

Virat Kohli's Form In IPL 2025

On the cricketing front, the 36-year-old batter is currently playing for RCB. In the last five innings, he has scored 180 runs. He will be seen in action in the upcoming match against Rajasthan Royals (RR) on April 13.