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Report: Disney Star Breaks Viewership Records in The First 29 Matches of IPL 2023

image-lgza6mwkIPL 2023 is being broadcasted live on Star India network (Source: Twitter)

In a latest development, broadcaster Disney Star has recorded a 24 per cent growth in TVR as compared to the previous edition of the Indian Premier League in the first 29 matches of IPL 2023.

As per a latest report published in PTI, Star Sports garnered 40 crore live viewers during the broadcast of the first 29 matches of the ongoing season, which is 3.7 crore higher than IPL 2022.

One of the most heartening developments for Star is the increase in the viewership amongst kids aged 2-14. A total of 9.32 crore kids tuned in to watch the first 29 matches of IPL 2023 on Star Sports, which is an increment of 58.7 per cent over the previous edition.

The two consumer cohorts- NCCS A and NCCS B- accumulated the highest reach in the first 29 games as opposed to the first 15 seasons of the T20 League.

Speaking on the development, Disney Star head Sanjog Gupta said:

"IPL on Disney Star continues to register new highs. Competitive matches and strong individual performances powered by Star Sports' world-class programming, key partnerships, and sustained marketing efforts to recruit audiences have sustained the upward trajectory of viewership.

"The highest-ever viewership in the Hindi-speaking markets, premium audiences (NCCS A) and Kids' demographic (2-14 years) shows that our #BetterTogether campaign, seeking to galvanize familial and community viewing, has hit the mark. We are thankful to the millions of fans who have made Disney Star their preferred destination for a seamless and enhanced experience of IPL.”

In addition to this, Disney Star also achieved the highest viewership in the Hindi Speaking market, with as many as 27.3 crore viewers tuning in.

The channel achieved its peak during the high-profile encounter between CSK and RCB, which saw a staggering 5.2 crore viewers tuning in.

For the uninitiated, Disney Star won the TV broadcasting rights of the IPL for a five-year-cycle by shelling out INR 23,575 crores. The digital rights were bought by Viacom18 for INR 23,758 crores.