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Virat Kohli tops $2 Billion celebrity list; Beats Bollywood stars in brand value

Akshita Patel

Virat Kohli sets high standards with enormous brand value [Source: @imVkohli/X.com]Virat Kohli sets high standards with enormous brand value [Source: @imVkohli/X.com]

India's cricket icon Virat Kohli maintains the number one position in the celebrity endorsement universe with his brand worth $231.1 million in 2024. According to a report by Kroll, India’s top 25 celebrities collectively amassed a brand value of $2 billion.

According to Kroll, actor Ranveer Singh retained second place at $170.7 million, despite a slight decline in endorsements, while Shah Rukh Khan climbed to $145.7 million, holding third position.

Virat Kohli is class apart in terms of brand value

In a list featuring global stars like Shah Rukh Khan, Virat Kohli has firmly held on to his enormous brand value at $231.1 million. Kohli’s endorsement portfolio spans sports, lifestyle, fitness, and tech brands, contributing significantly to his massive brand value.

That being said, among women celebrities, Alia Bhatt continued her rise, ranking fourth with $116.4 million, followed by Deepika Padukone and Kareena Kapoor.

Celebrity name
Position
Brand value in dollars million
Virat Kohli1231.1
Ranveer Singh2170.7
Shah Rukh Khan3145.7
Alia Bhatt4
116.4
Sachin Tendulkar5112.2
Akshay Kumar6108.0
Deepika Padukone7102.9
MS Dhoni8102.9
Hrithik Roshan
992.2
Amitabh Bachan1083.7

Together, women accounted for nine of the top 25 celebrities, contributing roughly $594.5 million, or approximately 30% of the overall brand value of $2 billion

The list also saw significant upward movement for emerging stars. Kriti Sanon jumped to 19th place, Tamannaah Bhatia rose to 21st, Jasprit Bumrah to 22nd, and Ananya Panday made the top 25 at rank 25.

Kohli gearing up for ODI return

Since retiring from T20I and Test, Virat Kohli has taken time off the field and is living a quiet life in London. However, fans can soon see him back in action at the upcoming ODI series against Australia scheduled in October.

According to reports, he has cleared a fitness test in London and will be available for selection. However, rumours also say that the BCCI planned to include Virat Kohli in the India A tour, but his camp didn’t communicate his plans properly.