MS Dhoni Promotes Turms, A Shark Tank-Featured Special Startup

image-ls01t77iMS Dhoni supported brand in Shark Tank India (X.com)

Celebrated former Indian captain MS Dhoni ventured into multiple business brands post-retirement from competitive cricket. Besides, he also supports a home-grown lifestyle apparel brand named Turms. Here's everything you need to know about the unique startup.

Founded in 2016 by Rameswar Misra and Rohit Gupta, Turms aims to revolutionize the apparel industry by combining innovative technology with stylish and functional clothing designs.

At the heart of Turms' offerings is its focus on performance-oriented clothing that is both stylish and technologically advanced. The startup recently appeared in a popular TV show called 'Shark Tank India' to pitch for funding.

That being said, the startup's clothing line features innovative fabrics and design elements that are engineered to enhance comfort, functionality, and durability. From moisture-wicking properties to stain resistance and odor control, Turms' apparel is designed to meet the demands of modern lifestyles while maintaining a fashionable aesthetic.

The brand appeared in TGSI's emerging top 100 startups and also attained patent technology in apparel in 2016 itself. 

Moreover, despite being in the business for a short period, the brand has garnered enough recognition and also caught the attention of celebrated Indian cricketer MS Dhoni. 

On its official page, the company claims to have the support of the cricketer. Not only that, the brand says they helped Dhoni elevate his wardrobe on multiple occasions.

That being said, Dhoni's endorsement of Turms has brought further attention to the startup and its unique offerings. As a renowned cricketer and influential figure in the sports and entertainment industry, Dhoni's support has helped raise awareness of Turms' brand and products among a wider audience.

Overall, Turms represents a convergence of fashion, technology, and sustainability in the apparel industry. With its innovative clothing designs, advanced technology integration, and commitment to sustainability, Turms is poised to make a significant impact in the fashion world with the backing of MS Dhoni and its dedicated team of founders and collaborators.