KKR announced Dream11 as Principal Partner. [Source - ShreyasIyer15/x.com]
As cricket fans gear up for the much awaited 18th edition of the Indian Premier League (IPL), Kolkata Knight Riders (KKR) have announced Dream11 as their principal partner for the upcoming IPL. The three-time champions announced this exciting news through a playful video on their social-media channels, teasing KKR fans with the question regarding the new KKR captain which is yet to be announced by the franchise.
In what was a captivating social media post, KKR announced their new tie up with Dream11 in a suspense-filled video, featuring fans and KKR players, raising the million dollar question about their new captain for the upcoming season. It was a terrific work from KKR’s social media team that kept the fans guessing, creating a sense of excitement throughout the video that eventually revealed Dream11’s new partnership with the franchise.
This moment sparked an excitement among fans, who are eagerly waiting for the announcement of the team’s captain for the 2025 season. However, Dream11’s association with KKR is not new as they signed a deal with the franchise last year and served as the principal sponsor during their title winning campaign.
With this new deal, the Dream11 logo will be featured in KKR’s jersey for the entirety of the upcoming IPL 2025 season. Having said that, the new tie up will not only strengthen an already well established relationship between the two parties but also reflects the commitment of the franchise to enrich the overall fan experience.
Known for its new ways of engaging with the fans, Dream11 has already made a huge presence in the cricketing world. From securing IPL title sponsorship to being involved with the Indian Cricket Team, Dream11 has played a pivotal role behind setting new standards in fan interaction and digital marketing of the sport.
Coming to the 2025 season, the defending champions will kick-off their campaign against Royal Challengers Bengaluru on March 22, 2025 in the first game of the season at the Eden Gardens. After what was a season to remember for the Kolkata franchise, the new season promises to be even more special for them as they prepare to defend their coveted title.