Twitter Goes Wild Over IND vs PAK Promo (Source: @SonySportsNetwk/x.com, @DekhoKyaHotaHai/x.com, @MrArunn/x.com)
In the wake of the Pahalgam incident and its tense aftermath, ties between India and Pakistan have hit a new low. Amidst this, the Asia Cup 2025 match between the two neighbouring countries sparked massive backlash from the fans.
As the arch rivals are set to cross swords on September 14, a promo was released featuring their decade-long rivalry. But once Virender Sehwag and a few other Indian stars appeared in it, Twitter erupted in fury.
Asia Cup IND vs PAK Promo Sets Twitter On Fire
As the Asia Cup 2025 is commencing in September, the excitement is already high, but the India-Pakistan clash turned the thing into a different way. Post Pahalgam attack, the international relationship between both nations has been strained further, and it has also impacted the cricketing arena. To make matters worse, Sony Sports Network’s promo for the high-voltage encounter has ignited fan outrage.
As the match is set to be staged on September 14, Team India’s captain Suryakumar Yadav was seen along with Pakistani pacer Shaheen Afridi. Later on, former Indian batter Virender Sehwag was also seen in the promo, and that caused a storm on social media. Fans on Twitter slammed the move, linking it to the painful memories of the Pahalgam attack.
“Dear Indians you can also start downloading shows available on SoNY liv from different torrent sites and nzb sites for free. Why pay a network your hard earned money when they don’t care about you? If streaming isn’t owning, downloading isn’t stealing! Fuck Sony,” – @UKnowHesRight/x.com
“Blood money feeding greedy pigs! Shame on you and the @bcci. May your channel rot in hell!,” –@DekhoKyaHotaHai/x.com
Fans Tweet (Source: @UKnowHesRight/x.com, @DekhoKyaHotaHai/x.com)
“First of all, cancel this shameless India vs Pakistan Asia Cup 2025 match . Shame on you, useless @BCCI @JayShah @BJP4India @SonySportsNetwk @virendersehwag. Nothing but spineless puppets. And you @BJP4India are proving to be even more pathetic, corrupt & shameless than @INCIndia,” –@MadarSh0T/x.com
Fan's Tweet (Source: @MadarSh0T/x.com)
“Just look at the kind of pathetic response this video has got in terms of likes and share. If you still don't get people's sentiments. Then it's useless to say anything,” – @vinayvaani/x.com
“It will destroy Sonys goodwill with india hope you guys understand the real public sentiment,” – @MrAruun/x.com
“Here in this commercial too, they want to do appeasement of a special community! How pathetic this can be?? Never ever have there been any instances in real life that they have celebrated Indian win but still this is what you want to show?” – @BhavikDM/x.com
Fans' Reaction (Source: @vinayvaani/x.com, @MrAruun/x.com, @BhavikDM/x.com)
As the broadcaster is facing criticism, Virender Sehwag’s presence in the controversial promo made the matter worse. Fans are going against him and raising questions about his approach.
In the World Championship of Legends, India Champions skipped their clash against Pakistan Champions, eventually bowing out of the tournament. As Team India is set yo face Men in Green on September 14, fans are criticizing BCCI’s stance.