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SA20 League future in massive doubt; existential crisis developed

Akshita Patel

SA20 forced to complete with Big Bash League [Source: @md_sohanulislam/X.com]SA20 forced to complete with Big Bash League [Source: @md_sohanulislam/X.com]

The future of South Africa’s SA20 league is facing uncertainty as fresh competition for investor funding is set to emerge from Australia’s Big Bash League. Cricket Australia is preparing to sell stakes in its Big Bash franchises later this year, a move that could shift global investment interest away from SA20.

All six SA20 teams are currently owned by IPL franchises. However, several of these owners are reportedly now showing strong interest in buying into the Big Bash, which is expected to attract major private investors. 

The sale process will be handled by the Raine Group, the same New York-based firm that successfully raised £520 million by selling stakes in England’s Hundred competition. 

SA20 unable to compete with the Big Bash

While SA20 is financially secure in the short term, questions are being raised about its long-term future. 

The franchise owners committed to paying fees for the first 10 years when the league was launched in 2023, giving Cricket South Africa (CSA) some stability. 

However, according to City AM, the Big Bash and The Hundred may offer better returns for investors, making them more attractive options going forward. 

However, this change in interest could ultimately leave SA20 with a challenge in competing for financial resources in a crowded market for franchises. With limited global investment available, leagues are now fighting harder to secure long-term partners.

SuperSport to sell stakes

There are also signs of possible changes within SA20’s ownership structure. The report further claimed that SuperSport, the league’s main broadcaster, and Indian businessman Sundar Raman are considering selling their stakes. 

SuperSport currently owns 30 per cent of SA20, while Raman, a former IPL chief operating officer, holds 20 per cent. Cricket South Africa remains the majority stakeholder with 50 per cent ownership.

If these sales go through, it might lead to a massive reshuffle in how the league is run and funded. The CSA might have to find new partners or rethink its financial strategy to keep the tournament strong.

The next 12 months are crucial for SA20

Despite the uncertainty, SA20 has been a commercial and entertainment success since its launch. It has drawn in the big crowds, strong TV ratings, and top international players.

But with more leagues coming into the market, and investors being more choosy, competition for money is only getting harder.

The coming year will be crucial for SA20. How it responds to the Big Bash sale and potential ownership changes could decide whether it remains a major force in global franchise cricket or begins to lose ground to richer, more established leagues.