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No More 'Paan Masala' Ads In Arun Jaitley Stadium As Health Ministry Set To Issue A Bold Circular To BCCI

Arun Jaitley Stadium - (X.com)Arun Jaitley Stadium - (X.com)

In a delight for the cricket fans, stadiums in India particularly, Arun Jaitley Stadium, could be soon free of any 'Paan Masala', 'Gutka' or other tobacco product hoardings as the Health Ministry is all set to ask BCCI to stop displaying tobacco advertisements. 

Up until now, the BCCI had a rule that they would not entertain any tobacco product company as sponsors for Team India, but the placement of these 'Paan Masala' hoardings in cricket stadiums has remained a big issue.

With the implementation of this proposed move by the Health Ministry, the stadiums in India will be free of such hoardings reported Live Mint.

A study conducted by the Indian Council of Medical Research (ICMR) and Vital Strategies revealed that 41.3% of all surrogate ads of smokeless tobacco (SLT) brands in 2023 were displayed during the last 17 matches of the cricket world cup.

“Cricket matches widely popular among the young population. There have been multiple instances wherein surrogate smokeless tobacco ads are being displayed during cricket matches and celebrity endorsements happening. This tends to indirectly attract the youths. The health ministry’s DGHS may communicate to the BCCI urging them to stop showing tobacco-related ads in any form,” said an official aware of the matter requesting anonymity.

Notably, the Arun Jaitley Stadium in Delhi has made a bad name for itself because of sea of tobacco products hoarding placed within the stadium.