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New Rule Introduced By The BCCI In The IPL; Check Out The Details

BCCI's directive has been issued in the interest of the broadcasters. (X)BCCI's directive has been issued in the interest of the broadcasters. (X)

The Board of Control for Cricket in India (BCCI) has issued a directive to all commentators, IPL franchises, owners, and social media and content teams associated with IPL squads, instructing them not to share any pictures or videos from the stadium on match days on social media platforms.

This rule was implemented following an incident where a former Indian cricketer posted an image online while commentating. Upon discovery of the image, a BCCI staff member requested the commentator to delete it and advised others against posting images from the stadium on match days.

However, the commentator initially refused to comply. It was only after repeated requests that the former player deleted the post. Additionally, the BCCI fined an IPL team INR 9 lakh for sharing a video clip of a live game in which they were participating.

According to a statement by a BCCI official quoted in the Indian Express:

"The broadcasters have paid significant amounts for IPL rights. Therefore, commentators are prohibited from posting videos or photographs on social media on match days. There have been instances where commentators have conducted an ‘Instagram Live' or posted a photo from the ground, resulting in one video receiving one million views. Even IPL teams are not allowed to post videos of live games. They are permitted to share a limited number of photographs and provide live match updates on their social media platforms. If found in violation, a franchise will be fined."

In addition to this, BCCI officials have observed that some players who posted pictures on match days were instructed to remove them. 

"Even players have been advised to exercise caution with social media posts on match days. All posts by players are under scrutiny. While they were informed of the rules, it was found that some did not adhere to them," added the official.

The live match rights are held by Viacom18 for digital platforms and Star India for television. With big investment involved, the rights holders look to prevent any content from being posted from other channels.

The board has designated staff members to closely supervise IPL production and monitor posts made by commentators, IPL teams, players, and individuals present at the ground in an official capacity, the report further stated.