• Home
  • Cricket News
  • Neither Rcb Nor Mi This Team Adds Most Value In Ipls 135 000 Crore Business Model

Neither RCB Nor MI; 'This' Team Adds Most Value In IPL's 135, 000 Crore Business Model

A file photo from IPLT20.com A file photo from IPLT20.com

Through the years, there have been a lot of remarks on the Indian Premier League being a 'money minting' business. A league that began with the vision of not just bringing cricketers from all over the world together but also to bring out the raw-Indian talent has rapidly flipped to the other side of the coin with an unfathomable imagination.

Latest reports by Houlihan Lokey, a global investment bank, revealed that IPL's business value grew by 6.5 per cent while its brand value increased by 6.3 per cent over the past one year. 

Moreover, it also laid emphasis on how it's not Mumbai Indians or Royal Challengers Bengaluru that are the most valued team instead it's Chennai-based franchise, Chennai Super Kings that holds the top berth.

"According to the report, the value of IPL as a business has surged to US$16.4 billion, up by 6.5% (INR 135,000 crores), reflecting the continued strength and global appeal of the league. The stand-alone brand value of the IPL has increased by 6.3% to US$3.4 billion (INR 28,000 crores), over the past year. 

"The title sponsorship for the IPL has been secured by the Tata Group for a further five-year period, from 2024 until 2028, for approximately US$300 million (INR 2,500 crores), paying approximately 50% more than the previous deal of INR 335 crores per season. This, along with last year's media rights auction, reinforces the IPL's status as a pivotal platform for esteemed brands seeking to enhance their value." 

While, in an unexpected turn the report also revealed that the five-time champions don't even come in the Top 3, unlike RCB that holds the number two spot with an evaluation of US$227.0 million.

"In terms of valuation, despite failing to make it to the playoffs in 2024, with a brand value of US$231.0 million, Chennai Super Kings (CSK) continues to be the most valued franchisee, achieving a growth of 9% from the previous year. IPL 2024 winners, Kolkata Knight Riders, saw the highest growth, with a 19.30% rise from 2023," the release stated. 

Mumbai Indians have been replaced by IPL 2024 winning team, Kolkata Knight Riders with a  staggering brand value of US$216.0 million.