IPL Charts 28% Growth; Undergoes Value Elevation Past $10 Billion

Kashish Chadha

image-lq3eauvgIPL continues to grow rapidly (Twitter)

The Indian Premier League (IPL) brand continues to grow leaps and bounce ahead of its 16th edition in 2024, enjoying a surge in growth of a staggering 28% in the brand value, with its financial standing reaching beyond USD 10 Billion as per the existing market. 

The marquee T20 league continues to chart tremendous growth in the market, transforming from a pioneering T20 league under BCCI's umbrella to one of the biggest sporting brands and business phenomenon in the global world. 

Serving as the perfect model for other T20 leagues and their rise in a rapidly growing cricket industry, the IPL has continued to act as a picture of excellence in demonstrating the best of on-field action and financial muscle for others to envy. 

Leading industrialists and market experts identify robust governance and constant commitment to enriching the league's brand as two key drivers behind the league's incredible take-off over the past decade and a half. 


IPL's Brand Value Surges Past USD 10 Billion 

The IPL began as an adventure and India's tryst with the T20 cricket after historic reluctance to embrace the format back in 2008 and has since grown into an integral part of Indian cricket's esteemed standing in the world cricket ladder. 

IPL has filled Indian cricket's coffers to an unprecedented degree and given the BCCI unmatched power and financial strength to dictate terms on the table with the International Cricket Council (ICC) and fellow member countries. 

"The IPL brand stands as a guiding light to all other T20 leagues, illustrating how the business model can be successfully scaled up on a global level," said Hugo Hensley, who is the head of sports services at Brand Finance, as quoted saying by CricTracker. 


"Teams are proactively recruiting professionals to handle year-round player management, organize tournaments, and manage sponsor pools. The key to upholding the IPL brand lies in robust governance. The mother ship must remain steadfast and on course, ensuring a continuous commitment to value creation," he added.