Who Is MS Dhoni-Led Chennai Super Kings' New Sponsor?

image-lsdbd9laEtihad Airways is the new sponsor for CSK (x.com)

Chennai Super Kings (CSK) has inked a historic partnership with Etihad Airways for the upcoming IPL 2024 season, marking a significant milestone in the tournament's history. The five-time IPL champions unveiled their new jersey adorned with the Etihad logo at a special event in Chennai, solidifying the airline as their official sponsor.

Etihad Airways, a prominent UAE-based carrier, expressed enthusiasm about this collaboration, emphasizing shared values and a commitment to excellence. The partnership extends beyond traditional sponsorship, aiming to elevate fan experiences through engaging activations and exclusive deals for CSK supporters.



Arik De, Chief Revenue Officer at Etihad Airways, highlighted the significance of connecting with Indian cricket enthusiasts, praising CSK's passionate fan base known as the "Yellow Army." The partnership promises a series of exciting initiatives throughout the cricketing season, aiming to redefine the dynamics of sports sponsorships.

CSK CEO Kasi Viswanathan emphasized the extraordinary experience this collaboration aims to create for fans, setting new standards in sports partnerships. The unveiling ceremony at Kalaivanar Arangam in Chennai featured CSK players donning their new jerseys alongside the Etihad cabin crew, symbolizing the deepening bond between the two entities.

Etihad's decision to partner with CSK stems from the team's remarkable track record in the IPL, having clinched the championship five times since the tournament's inception in 2008. This alliance signifies a shared journey towards success and market expansion, with Etihad operating 165 weekly flights to 10 Indian cities and connecting passengers to 70 global destinations.

With a staggering 13.6 million Instagram followers and 10.2 million followers on 'X', CSK boasts a massive social media presence, further amplifying the reach and impact of the sponsorship deal.

As the IPL 2024 season unfolds CSK proudly sporting the Etihad logo on their yellow jerseys.