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Shreyas Iyer Becomes The Only Indian Face Of Nike’s Global 'Why Do It' Campaign

Poulomi Chakraborty

Shreyas Iyer Features In Nike's Latest Campaign (Source: @mufaddal_vohra/x.com) Shreyas Iyer Features In Nike's Latest Campaign (Source: @mufaddal_vohra/x.com)

Shreyas Iyer’s international comeback may be on hold, but the stylish Indian batter shows no signs of slowing down. Apart from cricket, he has created history with his association with Nike.

Nike launched its global campaign “Why Do It?” celebrating athletes worldwide. Taking part in it, Shreyas Iyer became the only Indian athlete to feature in the campaign.

Shreyas Iyer Makes History With Nike

In the sponsorship world, Nike has been a household name in Indian cricket as some of the star players are associated with the brand. But the band is now chasing their bigger dreams. Nike has reintroduced their campaign named “Why Do It?”

Created to connect with young athletes, the campaign redefines greatness as a decision rather than a result, passing the spirit of “Just Do It” to today’s generation and inspiring them to shape the future.

In their latest campaign, the brand brought some global athletes under the same roof. With that, star Indian batter Shreyas Iyer created history. Known for his association with Nike for years now, he has featured in the ongoing campaign.

This milestone made Iyer the sole Indian athlete in Nike’s latest global campaign. The Indian batter shared the spotlight with iconic sporting heroes like Tennis ace Carlos Alcaraz, star American footballer Saquon Barkley, Basketball star LeBron James, and many others.

A Flop Show After Asia Cup 2025 Snub

Even after delivering promising performances in Team India’s white-ball format, Shreyas Iyer faced a snub from Team India’s Asia Cup squad. The bold step sparked buzz as experts and fans raised questions about it. As Iyer made a domestic comeback in the ongoing Duleep Trophy, it ended up being a flop show.

As the West Zone is facing the North Zone in the Semifinal clash, Iyer came to bat at the number 5 position. Though he looked in fine touch, the PBKS skipper managed only 25 off 28 balls with four crisp boundaries, leaving fans still longing for one of his trademark dazzling knocks.