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PTV Saves Pakistan By Ending Up Paying $10 million To Rescue Asia Cup Broadcasting

Rajgeeta Yadav

Asia Cup 2025 [Source: @ACCMedia1/X.com]Asia Cup 2025 [Source: @ACCMedia1/X.com]

Pakistan national TV channel, PTV, has managed to secure the rights to broadcast major Asian cricket events, including the Men’s Asia Cup in 2025 and 2027, for about $5.2 million (around PKR 1.5 billion). This move comes just in time, as the country was at serious risk of missing out on watching one of the biggest cricket tournaments in the region.

PTV’s Risky Move Saves Asia Cup 2025

Just a few days ago, Telecom Asia Sport report said that Pakistan might not be able to show the Asia Cup due to failed negotiations with the companies that own the broadcasting rights. Private Pakistan TV channels were not willing to pay the high prices being asked, so there was a real chance the tournament wouldn’t be shown in the country at all. To avoid this, PTV stepped in and made a last-minute deal.

Sources say PTV ended up paying about $10 million, even though the base price was just $6.4 million. They had tried to match India’s Sony broadcaster, which asked for $12 million, but talks with other Pakistani channels fell through.

In the end, PTV made an exclusive deal on its own, a move insiders are calling “very risky,” especially since PTV Sports has been facing financial problems and losses for years. On top of that, there’s an extra fee going to a middleman, making the deal even more expensive.

The Asia Cup is scheduled to take place in the UAE from September 9 to 28, with 19 matches in total. Pakistan and India might even play three matches if both teams make it to the final, a huge event for fans.

Sony India Bags Asia Cup Rights For Eight Years

Last year, Sony India bought the media rights for eight years (2024–2031) for $170 million, covering all men’s, women’s, and youth tournaments. Out of that, Pakistan is expected to receive around 25%, or $42.5 million, while India contributes 65% of the total revenue.

Sony originally asked Pakistan broadcasters for $12 million just for the two Asia Cups, but most thought it was too much considering the smaller Pakistan TV market. Some tried to team up to split the cost, but in the end, only PTV went through with the deal.

Sony is still in talks with two private Pakistani broadcasters who might buy some rights together. Meanwhile, digital streaming rights for Pakistan have already been sold, so this deal only covers TV broadcasts.