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Ronaldo Who? Hardik Pandya, Deepika Padukone Rule Social Media With New Records

Soumyajit Dutta

Deepika Padukone, Hardik Pandya and Cristiano Ronaldo [Source: @mufaddal_vohra/X.com]Deepika Padukone, Hardik Pandya and Cristiano Ronaldo [Source: @mufaddal_vohra/X.com]

Move over, Cristiano Ronaldo, Bollywood queen Deepika Padukone and cricket star Hardik Pandya are rewriting Instagram’s record books. While Hardik Pandya is known for both his on and off-field swagger, the Indian all-rounder is also breaking records in the entertainment sector with his collaborations.

In a recent development, Deepika Padukone's paid partnership reel with Hilton has crossed massive viewership, but guess who seconds him to leave football legend Cristiano Ronaldo's views gasping for breath?

Pandya Clings To 2nd Spot As Padukone Topples Him With Hilton Reel

Notably, Padukone’s collaboration with Hilton for an advertisement reel has already stormed past 1.9 billion views, but Hardik Pandya seconds him in the competition with his BGMI (Battlegrounds Mobile India) collaboration back in 2023, amassing a staggering 1.6 billion views and counting.

The reel has left football legend Ronaldo’s top-performing Instagram post (503M views) in the dust, despite the Portuguese icon’s mammoth 661M follower base.

While Ronaldo remains the undisputed king of Instagram with 661M followers, Padukone (80M followers) and Pandya (42.3M followers) have proven that engagement trumps sheer numbers. The BGMI reel’s explosive success highlights a shift in digital influence, where authentic collaborations and mass appeal can outperform even the most followed accounts.

Hardik Pandya's Extensive Brand Collaborations Over The Years

With Hardik Pandya seconding Bollywood's Lady Superstar, the cricketer is also a popular face among FMCG brands, as he has endorsed many of them since 2018. He has forged numerous partnerships, becoming a sought-after brand ambassador across diverse sectors like sports, lifestyle, technology, and automotive. 

His collaborations include endorsements with Gatorade, promoting hydration and endurance through campaigns like 'Sweat Makes You Shine,' reflecting his high-performance athletic image. Additionally, Pandya is associated with Hyundai, POCO, and has also represented Gulf Oil in the automotive sector since 2018. 

In the world of fantasy gaming, he is a primary ambassador for Dream11, aligning with the brand's interactive features and global collaboration with the BCCI. Other significant collaborations include those with Gillette for men's grooming, and most recently, in January 2025, with Plix, a plant-based nutrition and personal care brand, reflecting a broader interest in wellness.