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How Fans Boycotting India Vs Pakistan Asia Cup Match Spells Disaster For Broadcasters

Anurag Dasgupta

India vs Pakistan boycott [Source:  [Source: @ImTanujSingh/X.com] India vs Pakistan boycott [Source:  [Source: @ImTanujSingh/X.com]

The stage is set for a riveting India vs Pakistan Asia Cup 2025 clash, as both sides will meet in a high-octane battle for supremacy amid tense political situations. Whenever India and Pakistan meet, emotions are never far from the surface, as wins are celebrated for weeks and losses are mourned for months.

This time, however, things are different, as the build-up towards the game is not the usual one, with half of the tickets unsold, and the boycott movement at its full flow. In April 2025, the terror attack in Pahalgam shattered the entire nation, and in the aftermath, India launched “Operation Sindoor” as their counter-strike towards Pakistan.

How the official Asia Cup broadcasters will suffer due IND-PAK Boycott

There is outrage in India regarding the India vs Pakistan game, and fans have decided to boycott the Asia Cup contest to stand in solidarity with the Indian soldiers. By not watching the high-octane battle, the official broadcasters will be the ones who will suffer, and here’s how.

India vs Pakistan is the biggest cricketing fixture in the world. The entire globe has its sights set on the battle, and by boycotting the game, broadcasters will be the ones suffering the most. 

Their 2025 Champions Trophy meeting generated a staggering 26 billion minutes of watch time on Indian television, which was more than their 2023 World Cup match in India. For cricket boards, such numbers are irresistible. With fewer people watching the game, the TRP would be low, which would mean less profit for the Asia Cup broadcasters.

Moreover, we have already witnessed ad rates suffering a dip, as it has fallen by 15-20 percent. This directly hampers the broadcasters, as even they would generate a loss. The official broadcasters earn a penny from every second of the India-Pakistan clash, and if the boycott movement stands tall, they would suffer the most.