Cricket South Africa bilateral broadcast rights snapped up by Viacom18
South Africa Cricket Team (Source: AP Newsroom)
After a 10-year landmark deal for SA20 League, Cricket South Africa's bilateral broadcast rights for television and OTT have been grabbed by Viacom18 for seven years. The deal is around $260 million which would cover all of international and women's cricket played in the country from 2024 to 2031.
The SA20 deal in itself was a great surprise to CSA who were earlier struggling to sell the rights to Indian broadcasters but later managed to join hand with Viacom, India's brand new sports entrant in an exclusive ten year rights deal. Now, with the windfall of above $250 million, CSA heaving a sigh of relief.
India is expected to tour South Africa twice for the series in 2027-28 and 2030-31 which could have determined the price of the property.
Currently, matches played in the Rainbow nation are broadcasted by Star Sports whose deal would get over after the conclusion of 2023-24 season.
What Viacom18 CEO Anil Jayaraj said
"As part of the association, Viacom18 will present all senior Men's international and senior Women's international competitions played in South Africa,
"South Africa is one of the most competitive and formidable teams across formats in world cricket, and this partnership will offer some great contests to the cricket-loving fans in India. The association with Cricket South Africa is a testament of our pursuit to offer fans unrivalled, high-quality broadcast experience of some of the best cricket action in prime-time."