Viacom 18 Sports wins the media rights for SA20 for 10 years

Viacom 18 Sports to broadcast SA20 matches in India (Source: Twitter)

The novel T20 league arising from South Africa, SA20, has finally found the Indian broadcaster in Viacom 18 Sports for ten years. 

With this development, the tournament will be broadcasted on the Sports 18 television channel, while Jio Platforms will have the streaming rights. Furthermore, the tournament will be played during India's prime time, and the deal is expected to be around 100 million for ten years. 

Viacom 18 Sports CEO Anil Jayaraj reckoned that they intend to offer a seamless experience to Indian fans, who will be interested in top T20 players of South Africa and the world in action. 

Here's what Mr Jayaraj stated

"We continue to offer fans an immersive and engaging experience by strengthening our sports portfolio with some of the best cricket action through SA20,

"T20 is the most popular cricket format with Indian fans. We expect significant viewership and fan engagement as the event will be played in prime-time."

SA20 League Commissioner and former South Africa skipper Graeme Smith thinks Viacom 18 are the perfect partner to take the tournament to the passionate Indian fans. 

"With six IPL owners expanding their brands in South Africa, Viacom18 are the perfect partner to take the SA20 into the homes of the passionate and cricket-loving Indian market."

The tournament's inaugural edition, consisting of 33 matches, is slated to start on January 10 and run until February. A total of six teams, Joburg Super Kings, Pretoria Capitals, Durban's Super Giants, Sunrisers Eastern Cape, Paarl Royals and MI Cape Town, will participate in the tournament. 

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