ICC Reveals Logo for World Cup 2023 to Mark India's 2011 WC Triumph
Logo revealed for ICC World Cup 2023 [Twitter]
The International Cricket Council (ICC) celebrated the 12-year anniversary of India's 2011 World Cup victory by revealing the 'brand identity' of the upcoming 50-over World Cup. The brand identity is centred around the emotions of the fans.
There is only six months left for the start of the 2023 World Cup in India. 48 matches will be played and 10 teams will fight it out for the coveted World Cup trophy. The brand for the biggest tournament in the field of cricket has been developed with 'Navarasa' the nine emotions that the fans experience during the high-octane matches.
'Navarasa' is a term used in theatre, and ICC has used it in the cricketing context to depict the emotions that the audience goes through. These emotions are. - Joy, Pride, power, anguish, respect, bravery, glory, wonder and passion.
Here's what Rohit Sharma said:
“With six months to go until the ICC Men’s Cricket World Cup 2023 the excitement is really starting to build, playing a World Cup on home soil is every player’s dream, even more so as captain and I can’t wait for it to start.
The Men’s Cricket World Cup is a very special event for everyone involved in cricket and we will be doing everything over the next few months to prepare as best we can to give us the greatest chance to lift the trophy.”
Jay Shah, the secretary of BCCI seemed ecstatic regarding the upcoming mega event in India.
"The BCCI is looking forward to hosting the ICC Men’s Cricket World Cup 2023 and creating a memorable event for fans both in India and around the world. Today marks the 12-year anniversary of India’s famous win in the 2011 edition and the long-lasting impact it had on the country.
We cannot wait until October to see world class cricket on show in the pinnacle event of the one-day game and for India to host an incredible spectacle.”
 "Anurag Dasgupta")
