![Virat Kohli and Anushka Sharma with Chairman of Pay10 {Source: @ImTanujSingh/x.com]](https://onecricketnews.akamaized.net/parth-editor/oc-dashboard/news-images-prod/1759921191362_ViratKohliAnushkaSharmaPay10.jpg?type=hq)
Virat Kohli and Anushka Sharma with Chairman of Pay10 {Source: @ImTanujSingh/x.com]
Virat Kohli and Anushka Sharma are back in the limelight but this time, not on the pitch or the big screen. The power couple has teamed up as global brand ambassadors for Pay10, a homegrown digital payments and fintech company gearing up to launch its UPI-enabled app in India.
Virat Kohli and Anushka Sharma become the face of Pay10
The move brings together two of India’s most influential names to drive Pay10’s mission of building a secure, seamless and inclusive payments ecosystem.
The brand aims to reach not just everyday consumers but also small and medium businesses looking for smarter financial tools. And considering Virat Kohli and Anushka Sharma’s influence, Pay10 has hit a marketing jackpot.
Talking about the partnership, Pay10 Chairman Prabhpreet Singh Gill said, “Pay10 is building a brand for the next generation of digital finance, one that is innovative and highly trusted. Virat and Anushka embody these same qualities. His discipline, performance and passion and her creativity, authenticity and entrepreneurial spirit together make them ideal brand ambassadors to tell our story as we launch the Pay10 brand.”
The fintech platform is set to offer a one-stop solution for instant payments, merchant services, remittances and even real-time cross-border transactions. From stored-value wallets to Dynamic QR payments, the interface is designed to back national schemes like UPI.
Virat on pushing limits
For Virat Kohli, who is known for his pursuit of excellence, this partnership fits right into his ethos. Speaking about his association, the former India skipper said,
“Pay10 is transforming digital payments by setting new standards for innovation, trust, and excellence. I’m proud to support a brand that shares my commitment to constantly pushing boundaries and striving for world-class performance.”
It’s not hard to see why Pay10 chose him because his name spells trust, leadership and drive, values the brand wants to be synonymous with as it takes its big step into India’s fintech arena.
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Anushka on trust and convenience
Anushka Sharma, who brings confidence and class to every role she takes on, echoed a similar sentiment.
“Payments with Pay10 are smooth and secure, giving businesses and their customers convenience, speed, and trust. I understand how important it is to have reliable payment solutions that make every transaction effortless,” she said.
Her association adds that extra edge to the brand’s outreach, especially with her appeal across both business and entertainment audiences.
A 500-million reach and counting
Between them, Virat and Anushka have a combined social media following of more than 500 million, a reach that is almost unmatched. Pay10 plans to tap into that digital influence through brand films, integrated campaigns and digital activations as it gears up for a major expansion phase in India and abroad.
Kohli back in blue
On the cricketing front, Kohli has been named in India’s squad for the three-match ODI series against Australia starting October 19.
This will be his first assignment after helping Royal Challengers Bengaluru to their maiden IPL title earlier this year. Under new ODI skipper Shubman Gill, Kohli will look to carry his golden touch from RCB’s win into national colours once again.
