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Jasprit Bumrah steps into new role as Ralph Lauren Polo 67 ambassador in India

Poulomi Chakraborty

Bumrah's collaboration with Polo 67 (Source: @BestMediaInfo/x.com)Bumrah's collaboration with Polo 67 (Source: @BestMediaInfo/x.com)

Known for unreal bowling brilliance, Jasprit Bumrah has become a generational bowler with time. Being the main face of India’s pace attack, his unique style and consistency have always been a living terror for the opposition.

As his cricketing glory continues, another new innings has been added to his life. Global luxury brand Ralph Lauren Fragrances has named him the Indian ambassador for its new iconic Polo 67.

Bumrah’s new innings with Ralph Lauren

Over the years, Jasprit Bumrah has been a national treasure for India. Whether it's the longest format or the shortest, the ace Indian pacer never fails to amaze fans with his unreal heroics. Along with keeping the opponent batters under the belt, Bumrah has stepped into a new chapter of his life. Ralph Lauren Fragrances introduces the pacer as their Indian brand ambassador for their new range, Polo 67.

Expanding as a lifestyle brand, Ralph Lauren spread its wings in the fragrance world, and the rest is history. In their journey, launching polo for men was a game-changing move. Now, as the brand gears up for its next bold chapter with the Polo 67 campaign, teaming up with Jasprit Bumrah adds a powerful new dimension to their journey.

The company is thrilled about this dynamic partnership, with Charles-Alexandre Boczmak, GM of L’Oreal International Distribution SAPMENA, expressing his excitement over the collaboration. He said, “Jasprit’s journey of perseverance and discipline, and his role as an inspiration to millions, make him the ideal partner to represent Polo 67. His persona perfectly reflects the timeless yet vibrant and contemporary vision that Ralph Lauren Fragrances embodies.”

Bumrah opens up on his excitement for the collaboration

It's not just the brand; the Indian pacer has also shared excitement for the new chapter of his life. Hailing the brand’s vision, Bumrah revealed that it is an honor to associate with the Polo 67 campaign.

“Ralph Lauren has always symbolized timeless elegance and authentic individuality. As a brand I’ve always admired and dreamed of working with, it was an honor to collaborate with them – and no less, on a fragrance campaign that’s centered around designing your dreams through determination and grit. That is a message that really resonates with me in my cricket career and in my life,” Bumrah said.

Coming off a thrilling Asia Cup 2025 victory, Jasprit Bumrah has been back in the red-ball format. As Team India is facing West Indies in the first Test of the two-match Test series, he secured three crucial scalps while conceding just 42 runs in the first innings. In front of his accuracy, the Caribbean line up struggled to overcome the woes.