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MI Crowned Most Valuable Franchise In IPL 2023, League's Brand Value Soars to $10.7 Billion

image-lq3qdt3zMumbai Indians the most valuable IPL brand(x.com)

The Indian Premier League (IPL) experienced a remarkable 28% surge in brand value post the 2023 season, hitting an unprecedented $10.7 billion (about ₹89,232 crore). Since its establishment in 2008, the IPL's brand worth has surged an impressive 433%, cementing its position as India's premier sports event.

Brand Finance, a respected brand valuation consultancy, has declared Mumbai Indians as the IPL's most valuable franchise, boasting an impressive valuation of $87 million (725 crore). Following closely, the Mahendra Singh Dhoni-led Chennai Super Kings (CSK) secured the second spot with a noteworthy $81 million (675 crore) in brand value. Kolkata Knight Riders (KKR) and Royal Challengers Bangalore (RCB) trail closely at $78.6 million (657 crore) and $69.8 million (582 crore), respectively, rounding out the top franchises in the IPL's lucrative brand hierarchy.



Chennai Super Kings stands out not only for its brand value but also for its remarkable brand strength. With a stellar AAA- rating and a Brand Strength Index (BSI) score of 81.8 out of 100, CSK is hailed as the strongest IPL brand in 2023. This places them on par with global giants like the Chinese social media phenomenon TikTok and German automotive stalwart Mercedes Benz.

The surge in brand values is attributed to several notable changes introduced in the IPL 2023, including 52 matchdays, the impact player rule, and the Decision Review System (DRS). These innovations injected renewed excitement into the tournament, captivating the audience and contributing to the league's overall brand growth.

Gujarat Titans emerged as the biggest gainer, climbing from the 8th position last year to the 5th spot this time. The franchise witnessed a remarkable 38% increase in brand value, showcasing their growing influence in the IPL ecosystem. On the other hand, Lucknow Super Giants secured the 8th position with a brand value of $47 million, marking them as the fastest-growing IPL brand with an impressive 48% growth. The introduction of the Women’s Premier League (WPL) also played a pivotal role in boosting the brand values of the respective teams, further diversifying the IPL's reach and appeal.

Jio Cinema, owned by Mukesh Ambani, emerged as a game-changer by offering free streaming of matches in over 15 languages. The innovative approach, coupled with analytics-backed flexible pricing for advertisers, contributed to sustained market interest throughout the season.

In conclusion, the IPL 2023 not only showcased thrilling cricketing action but also solidified the league's position as a global sporting powerhouse. With Mumbai Indians leading the way and the overall brand value surging to new heights, the IPL continues to be a beacon of excitement, innovation, and unbridled sporting passion.