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The Great Chase: How RCB Hunted Down And Overtook CSK As IPL's Most Valuable Franchise



MS Dhoni and Virat Kohli [Source: @CricCrazyJohns, @mufaddal_vohra/x.com]MS Dhoni and Virat Kohli [Source: @CricCrazyJohns, @mufaddal_vohra/x.com]

In one of the most dramatic corporate cricket stories ever told, Royal Challengers Bengaluru has achieved what seemed impossible three years ago - overtaking Chennai Super Kings as India's most valuable cricket franchise. The historic shift, culminating in 2025, marks the end of CSK's commercial dominance and the beginning of RCB's reign at the top of the IPL's financial hierarchy.

The transformation from $17 million deficit in 2023 to a commanding $34 million lead in 2025 wasn't just about numbers - it was about destiny. RCB's maiden IPL title after 17 years of waiting coincided perfectly with CSK's worst-ever season, creating the perfect storm for this unprecedented commercial overtake.

The Numbers That Tell the Story

The transformation didn't happen overnight. A close examination of the valuation data reveals a fascinating three-year chase that culminated in RCB's historic takeover.

Year
CSK Valuation
CSK Rank
RCB Valuation
RCB Rank
Gap (Advantage)
2023US$212M1US$195M2US$17M (CSK)
2024US$231M1US$227M2US$4M (CSK)
2025US$235M3US$269M1US$34M (RCB)

The gap narrowed from $17 million in 2023 to just $4 million in 2024, before RCB surged ahead with a commanding $34 million lead in 2025. 

The Championship Effect

The pivotal moment in this valuation war came in 2025, when RCB finally broke their 17-year title drought. This maiden IPL victory didn't just bring them the trophy - it delivered a massive 18.5% brand value growth.

Meanwhile, CSK's disastrous 2025 season, in which they finished at the bottom of the points table, resulted in the league's lowest growth rate of 1.7%. The contrast couldn't be starker - RCB's celebration year coincided with CSK's worst-ever performance.

RCB vs CSK, Race to top [Source: OneCricket]RCB vs CSK, Race to top [Source: OneCricket]

The Consistency vs Performance Paradox

CSK's dominance was built on unprecedented consistency - 12 playoff appearances in 15 seasons and 5 IPL titles. This reliability translated into sustained commercial value, with CSK posting an impressive 45.2% growth in 2023 following their title win.

RCB, despite being trophy-less until 2025, maintained consistent top-tier valuations through sheer brand power and fan engagement. Their ability to command premium valuations without winning titles was unprecedented in IPL economics.

The Tipping Point Analysis

2023 Foundation: CSK's championship year created a $212 million valuation peak, while RCB's 52.3% growth brought them to $195 million, setting up the eventual chase.

2024 Convergence: Both teams experienced similar growth trajectories, with CSK growing modestly to $231 million while RCB matched their pace at $227 million, narrowing the gap to just $4 million.

2025 Revolution: RCB's title win created an 18.5% valuation surge to $269 million, while CSK's bottom-table finish limited growth to 1.7%, resulting in the historic overtake.

Market Implications

This changing of the guard represents more than just numbers - it signals a fundamental shift in IPL economics. Performance-based valuations are increasingly overshadowing legacy advantages. RCB's victory proves that sustained brand building, combined with championship success, can overcome even the most established franchises. 

The overtake also highlights the volatile nature of sports valuations; CSK's single poor season erased years of built-up value advantage. At the same time, RCB's patient brand-building finally received its ultimate reward.

Sources: All valuation data and growth figures are sourced from Houlihan Lokey's IPL Brand Valuation Studies (2023, 2024, and 2025).