Star India has bagged the broadcasting rights of the South African Cricket till 2023-24 that will enable them with the rights to televise all cricket matches to be played in the country including on India's tour of South Africa. The broadcasting contract will be in effect immediately with the upcoming series between South Africa and England scheduled to start from November 27 and Star will broadcast the series in Hindi for its Indian users along with English feed for global users in regions such as Asia, North Africa and the Middle East.
Speaking highly on the prospect of South African cricket and the value of sports in the plans of Star India, its CEO of the Sports division, Sanjog Gupta said that the country has some of the highly-rated cricketers and Star India is keen to take their games into different parts of the world.
“Star India has made significant investments over the years to deepen the relationship that fans have with the game via enhanced story-telling, innovations in broadcast and regionalisation. The broadcast of Dream11 IPL was an unprecedented collective endeavour built on the same principles. We will hope to apply the same approach and elevate the consumer experience of CSA’s matches. The partnership will kick off with the England tour of South Africa on 27 November 2020 during which the three T20Is will be broadcast in Hindi for the very first time. This will give these matches significant reach in the Hindi-speaking markets,” said Sanjog Gupta.
CSA Acting Chief Executive Officer, Kugandrie Govender heartedly welcomed the alliance with Star India and said that Cricket in the country is one of the biggest events that pulls all together in the same manner. He recognised the potential of the deal with Star and said that the fact these broadcasts will reach millions of fans across the world will inspire Proteas to up their game and beat their rival handsomely.
“There are few social events on the South African sporting calendar that rally our fans up as much as the cricket-showdown between South Africa, India, Pakistan and Bangladesh, so we wholeheartedly welcome this agreement with Star India. Knowing that the sport reaches millions of people all over the world, which is now further amplified by this Star deal, will see our Protea teams even more powered up to impress fans and to outperform their rivals! We look forward to partnering with Star India and to delivering wicket-smashing cricket until the end of the 2023/24 season!,” Govender said in a CSA media release.
As per the current Future Tour Programme, South Africa is set to host big teams such as India, Australia and England in the timespan of the deal with Star India. The Indian team is scheduled to tour South Africa thrice during this period and Star India will get as many as 20 bilateral games between the sides to broadcast in the same time period.
Powered by Froala Editor
Powered by Froala Editor
Powered by Froala Editor