Sony retains England cricket media rights

Sony have retained the rights over English cricket broadcast

In what may come as a big reprieve for Sony, the multinational conglomerate has finally added some cricket to their sports bundle, running for the next six years.

As per the latest reports, Sony has managed to retain the England cricket media rights for the next six years.

Having already lost the broadcast battle for Australian cricket to Disney Star, Sony was left far behind in the cricketing space. 

"There was significant interest in our rights and we are very grateful to our current rights holder Sony for their partnership which will continue throughout this season," said the CA spokesperson.

"We are delighted to announce this new association with Disney Star from season 2023-24 onwards. Disney Star is synonymous with the game in India and we look forward to working with them to showcase the outstanding cricket played in Australia every summer," said CA CEO Nick Hockley.

With no other major media rights up for grabs after a few of the latest entrants in the sports broadcast industry, it was just about clear that Sony would go all out to extend their contract with ECB.

While this may not be a deal-breaker for Sony, it still adds to their minimal cricket offerings for the next cycle.

Sony in disarray 

Notably, it has not been a great year for Sony, who let the media rights for the Indian Premier League 2023-27 and Fifa World Cup 2022 slip off their hands.

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