The final of the inaugural World Test Championship between India and New Zealand that took place last month in Southampton has become the most watched across all series that had featured in the WTC cycle.
It had a global audience of 177 million, the ICC said on Wednesday while the live viewership had touched 130.6 million across 89 territories.
ICC Chief Commercial Officer Anurag Dahiya said that the viewership data has presented a really heartening picture.
“The viewership data for broadcast and digital coverage of the ICC World Test Championship Final presents a really heartening picture, showing strong consumption across territories and languages as well as formats,” he said.
“The ICC always strives to give the best possible viewership experience and will continue to invest in resources that enhance the viewing pleasure and engagement of our fans,” he was quoted as saying in an ICC release.
The digital platforms of the ICC witnessed total views of over 500 million across all video content watched during the match.
The Kane Williamson-led New Zealand side eventually lifted the trophy after beating India by 8 wickets in the final. Chasing 139, the Blackcaps rode on some fine batting from Williamson and Ross Taylor to go over the line on the reserve day of the match.
Williamson notched up a half-century while Taylor scored an unbeaten 47 during the course.
The second cycle of the WTC is slated to begin with the five-match Test series between India and England. The first match of the series commences on August 4 in Nottingham.