One of the biggest stakeholders in the Indian Premier League since its inception are the fans. And for the second year in a row, the cash-rich league will be played without those ardent individuals with an eye on the COVID-19 situation. But host broadcaster Star India is keeping no stone unturned to ensure that the fan engagement rises to the next level after what was a terrific display of smart innovation to engage fans in the 13th edition in UAE.
Just a few days before the start of the cash-rich league, Star Sports Head Sanjog Gupta has ascertained on how he wants to make sure that the spectators get an out of the box experience throughout the course of the tournament.
"I can tell you that we are working very closely with our sound designers on enhancing the sound design from last year. There are going to be new chants as some of the rising players who are now not on the cusp of greatness are already in the midst of that journey. That forms a part of what we're calling our belief in verticals." Gupta said
"So, there are three pillars or three verticals that form a part of the overall product experience, the first part is unique. The second one is interactivity. And the third one is emotion. In the viewing experience, we are looking at three components. One is the visual design, which is now that you do not have crowds in the stadium, you can get much closer to players with your camera angles, you can have a lot more replays. You can have many more ultra-motion and super slo-mo replays because you're not cutting around to the crowd." Gupta further added.
The Star Sports head further revealed that the fans can actually get a proper understanding that who is the quicker between current India skipper Virat Kohli and the former India skipper MS Dhoni. This is among the many metrics that Star is looking to introduce in the upcoming edition of the extravaganza.
"An interesting thing which I can tell you, which is more on the experience side is we are also looking at introducing new metrics for fielding so that we can objectively evaluate the fielding standards of teams and players. We are also looking at measuring certain skills that players have which are critical to the game, but have never been measured -- for example, running between the wickets."
He explained that one the things Star is planning to do is to try and measure as much as possible, the speed of players both striker and non-striker. He stated that this will provide better data to the fans who want to know if it is MS Dhoni, Virat Kohli or for that matter AB de Villiers who runs the quickest between the wickets. "Here's an opportunity for us to take a scale of the game that's critical and measure it to figure out the answer to this question," Gupta concluded.