ICC signs up BYJU'S as global partner till 2023

Mayank Kumar


The International Cricket Council (ICC) has announced a three-year partnership with Indian EdTech company Byju’s starting this year to 2023. According to the terms of the deal, the ICC said that the company will have access rights to “in-venue, broadcast, and digital rights” across all future ICC events, namely the upcoming marquee events such as the ICC Men’s T20 World Cup in India, and the ICC Women’s Cricket World Cup in New Zealand. 

Additionally, the company will also assist the global governing body for cricket in designing campaigns for the upcoming tournaments, ICC said in its statement.

ICC is looking to expand the horizon of the game to a wider set of audiences with the help of Byju’s. ICC Chief Executive Manu Sawhney called Byju’s a ‘strong, young and dynamic’ brand that is revolutionizing education in India and said that the council will be richer with the collaboration between cricket and education.

“We are excited to have BYJU’S on board as one of our global partners and look forward to having a great innings together. Cricket is a sport where resilience, perseverance, and conviction are crucial qualities and the partnership with BYJU’S will allow that to be fostered by a wider audience both young and old,” Sawhney said in a statement released by ICC.

“BYJU’S has been an ardent supporter of cricket in India and we are glad to be partnering with a strong, young, and dynamic Indian brand that has been inspiring millions of students to dream big. We look forward to the successful convergence of education and sports and hope to reach the hearts and minds of millions of young cricketing enthusiasts through this partnership.”

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How George Linde bowled with a disfigured finger to scalp five wickets

South African left-arm orthodox spinner George Linde has picked up the first five-wicket haul in Test cricket as South Africa dismissed Pakistan for 298 in the second innings to set up a target of 370 for themselves at the Pindi Stadium in Rawalpindi. Linde, 29, who is playing only his third Test, had got injured in the first innings as a Babar Azam straight drive hit him on his fingers in the follow-through. There were visible red spots on his whites and Linde rushed to the dressing room. "I started running off when I saw a bone sticking out and I just popped it in myself," he said. But to his surprise, his finger was not broken. "I went for X-rays and for some reason my finger wasn't broken. I was quite happy with that," added the Capetown born. Although he could only bowl 5.5 overs in the first innings, the left-hander contributed with the bat by scoring 21 runs in South Africa’s first innings. "I always say you never know when you will get another opportunity to play for your country. It's not going to get me down, because it's just pain,” Linde explained his decision of being part of the game It was in the Pakistani second innings that he actually pulled out a brilliant performance, finishing with the figures of 5-64 in his 26 overs. Sying that his injury is nothing compared to all the misery that people are going through, Linde exemplified team spirit. “There are people who are sick at home, people who are losing their jobs, people who are dying from Covid or other diseases or something. My injury is nothing compared to that," he said. On being asked about whether the little finger causing any hurdle to him to while bowling, he said, "I had to make a small adjustment with the grip. I didn't even know I use my pinkie (little finger) when I bowl. It's weird because every time I bowl, I have to first lift it up a little bit to get a better grip.” With 243 runs still needed for South Africa going into the last day at Rawalpindi, Linde's ability to handle the bat is going to come handy for the Proteas in levelling the series. Pakistan have won the first Test and have an unassailable 1-0 lead in the two-match series.