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ICC on lookout for WTC Final broadcasters after Star retains only subcontinent rights

The International Cricket Council would be looking to get broadcasters for the one-off Test, also arguably the biggest Test event on a global scale- the inaugural edition of the World Test Championship Final. Star India, the official broadcast partner of the international cricket governing body decided to retain its rights only for the subcontinent, selling the remaining back to ICC. 

"It made sense for Star not to worry about selling the rights of the one-off match in none-too major cricket markets where their team is not playing. Apart from India, Star will have the rights in Pakistan, Sri Lanka and Bangladesh, the biggest markets in world cricket," Cricbuzz quoted a source close to the deal between ICC and Star India. 

Even though New Zealand is a finalist in the event, it is going to be a heck of a challenge for ICC to sell the rights for the Kiwi nation broadcast. The main reason behind such a situation is the timing issue as during the final the New Zealanders would be having chilly winter nights back home, not considered well enough for wholesome Test match viewing conditions. 

In other nations, especially England, Australia and South Africa, ICC might find suitable buyers. Another interesting area of sale could be the UAE and US / Canada market as the Indian diaspora there might be interested in the Finals viewership. 

The WTC Final between India and New Zealand at Southampton, England, will be played between 18 and 22 June.

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