E-auction to take place for the bagging of the media rights of IPL for the next five years

After the previous auction for media rights in 2017, BCCI is holding an E-auction for the media rights of the Indian Premier League for the next five years (2023-2027). It is the first time that an E-auction is taking place for obtaining the media rights.

The auction has always yielded significant monetary gains for the BCCI. For example, in the last auction, Star India paid a record sum of INR 16,347.5 crore (US$ 2.55 billion approx. then) to buy the IPL rights for five years (2018-22). 

The system of closed bidding had been followed up till now. However, this time around, the bidders will have to make different bids for different packages. Some of the leading names that would feature at the bidding table will be Viacom-led JV, Disney+Hotstar, Culver Max Entertainment early Sony Pictures), Zee Group, Supersport, Times Internet and Fun Asia, according to reports from TOI. 

The E-Auction to feature four different buckets 

The E-auction is taking place on June 12 (Sunday). The bidding started at 11 AM and is taking place in four separate buckets (A, B, C, and D). A will be for Tv (India), B for Digital India, C for Non-Exclusive set for 18 matches for digital (India), and D will be for the Rest of the World. The results of the auction will be declared on June 13 2022.

The base price for each package starts from Package A – Rs. 49 crore per match, Package B – Rs. 33 crore per match, Package C – Rs 11 crore per match and Package D- Rs 3 crores per match. 

INR 36,000 Crore is the reserve price considering the next five years as two new teams have been included in the set-up. However, the board has made some changes with 74 matches for Year 1 & 2, 84 games for Year 3 & 4 and 94 matches for Year 5 – revising the average total to 410 games, according to the latest reports from TOI.